A multi-stakeholder IMC framework for networked brand identity

A model of brand competition for durable goods supply chains in a dynamic framework

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity

The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: The brand, the individual consumer, and the brand community. T...

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

A tool for multi-stakeholder participation

Decisions regarding water management issues are by nature complex; they involve balancing the three interconnected pillars of sustainability: social welfare, economic needs and the needs of an ever-changing environment. Moreover, such decisions may include controversial or poorly understood issues, such as the role of equity or property rights, as well as conflicts of interest. Due to the uncer...

A Classification Framework of Critical Success Factors for ERP Systems Implementation: A Multi-Stakeholder Perspective

Although organizations can gain many benefits from successful implementation of an enterprise resource planning (ERP) system, there are high failure rates in ERP implementation projects. Therefore, a better understanding of ERP implementation success is a critical. One of the best known approaches used to define and measure ERP implementation success has been the critical success factors (CSF) ...